Monday, June 10, 2013

Visiting Vermont Breweries – Magic Hat

Originally posted on the now defunct wearevt.com on 02/07/13

Last month I suggested you take a trip to Hill Farmstead in Greensboro, VT. I hope you got a chance to go, or are planning a day trip! Let me know if you went in the comments below, I’d love to hear what you thought.
Magic Hat - ArtifactoryNext up we keep it local to Burlington and visit the Magic Hat Brewery on Shelburne Road in South Burlington, VT.  I’m consistently surprised by the number of people I chat with who still haven’t visited this local landmark. Magic Hat has been around since the mid nineties and the brewery is a must visit for locals and tourists to the area.
For many beer drinkers, Magic Hat was their gateway to the craft beer scene, their springboard to better beer. They were pioneers of the Vermont beer landscape. So successful in fact, that today they have grown beyond the craft market and are distributed throughout the country and around the world. A truly local success story.
Magic Hat is known for its clever marketing, the graphics are unmistakable and you can spot a bottle of their suds a mile away. Visiting the brewery is no different, they carry on that unique vibe into what they call the “Artifactory.” Here you can come any day of the week and fill up you growlers, sample a few of the beers on tap, and take home a gift for just about everyone in the family including your pets. You will find glassware, clothing, sporting goods, cards, bottle openers, and more. A great place for gifts, and with Valentines Day just around the corner you should stop in, I know I would be happy to get some goods from the brewery!
The “Artifactory” is a great family visit as well, unlike many breweries there is a lot more than just beer, and it’s a really cool space.  They run tours of the facility several times a day so you can get an overhead look at the brewing, bottling, and packaging which is a lot of fun. If you enjoy touring the Ben & Jerry’s Ice Cream Factory in Waterbury then I’m sure you will find this to be entertaining & educating.
The beer lineup is constantly changing, you can always count on #9 but I recommend seeking out the seasonal, rare, and one offs.  I told you in an earlier post that Heart of Darkness was my personal favorite, but they have many good ones. The staff is always really helpful, so if you aren’t sure just ask! They love chatting beer and will find one that fits your style.
They also have a ton of events throughout the  year, so keep an eye on their calendar for those. I’ve been to a few and they are always a good time (Magic Hat Mardi Gras is next month). If they do “Wall to Canvas” again, go! You won’t regret it. Art and Beer are a perfect pair. So if you are a beer lover, or just a casual fan I would highly recommend taking a trip down rt 7 south to have a taste yourself.
Until next time, cheers!

No comments:

Post a Comment